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Posted By: Rob on 10/15/2009 | 0 Comments

I was talking recently to a colleague in the Barossa Valley who mentioned having just returned from a training program for yet another farm management certification program. It seems that every few months a new method of assessing efficiency or environmental impact is introduced. Organic, sustainable, biodynamic, river friendly, salmon safe, carbon neutral, you name it and it seems there is a program for it. That’s not to mention all the state and national certification programs.  No doubt, this leaves the grower with a potentially substantial administrative overhead and a confusing array of choices. 

So what’s the business value? Do organizations that implement certification programs make more profit or sell their commodities at higher prices? Are consumers willing to pay more for a product that has a “certified by” or “sustainably grown” stamp of approval on it? It is hard to imagine a commodity grower who would not respond in the affirmative when asked whether their operation employs sustainable practices or methods. Perhaps the answers are (you guessed it) at this seminar.
 
While it looks as though the consumer (the part of the equation responsible for the certification "pressure") is absent from the discussion, it is clear enough that using fewer inputs and generating less waste can save a few $$. Where does that leave us? We can still derive a lowest common denominator approach from all the competing programs - measure everything!



  
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